Video: Checking in with Jeff Emig
Jeff Emig made waves in the 90s as a supercross and motocross racer, and is still an icon in our sport today. Our colleagues from Swapmoto Live invited Emig […]
Video: Dean Wilson visits Husky 50cc hero Luke!
Dean Wilson gave away a brand new Husky TC50 this summer! That video became a worldwide YouTube hit, even before the 'Opa Dean' film. As a follow-up to the first clip with young Luke -which […]
Team Factory Connection-Honda-Geico continues with Shift.
Immediately switching to Shift MX with the Team Factory Connection-Honda-Geico. The collaboration with Alias is coming to an end, the quartet will compete next weekend during the first competition of the Lucas Oil Pro […]
VIDEO: Hunter Lawrence goes for pure!
A few weeks ago SHIFT followed Australian Hunter Lawrence in the south of France. See the 114 Motorsports rider at work, away from the spotlight. He already showed that Lawrence is completely there in the […]
Video: PURE DEAN WILSON
Dean Wilson is the newest member of the Shift racing family, and in this fun video Dean shows off his new colors!
VIDEO: The Return of Jeff 'GI Fro' Emig!
Two decades ago on a warm July day in Unadilla, Jeff Emig showed up in a black cotton jersey and camo racing pants. Determined to impose his will that season, he rode to a dominant 1-1 final victory. […]
VIDEO: Gautier Paulin keeps it pure!
Gautier Paulin switched to Shift MX at the beginning of this year! It was an immediate success because GP21 already won in Valkenswaard in the Shift barbolt clothing! But who is Gautier actually […]
VIDEO: Ken Roczen, ride again!
No injury or surgery can stop him! Ken Roczen is determined to return to his best level. The German HRC-Honda pilot is of course an absolute super talent on the motorcycle. But also the way […]
Shift MX launches 2018 collection!
SHIFT MX is going big for their 2018 offering. Shift MX is a performance-oriented collection that has been overhauled in every product category. Under the campaign name 'PURE', the focus is on the benefits [...]
Shift light tip of the shutter MX18 collection!
The Youthstream VIP hospitality in Agueda was the location for the preview of the Shift MX18 Launch last night. Selected media were given a preview of the 2018 collection of the American brand. The presentation was […]