Shift MX launches 2018 collection!
SHIFT MX is going big for their 2018 offering. Shift MX is a performance-oriented collection that has been overhauled in every product category. Under the campaign name 'PURE', the focus is on the benefits for the rider, nothing more, nothing less.
The three existing Shift product lines 3LACK (see intro photo), WHIT3 and RECON were redesigned. In addition, the new WHIT3 Label MX helmet (see below) and boots were also added.
The updated 3LACK and WHIT3 Label lines not only use collection-specific materials and technology, but they also do without the heavy plastic (TPU) elements and other unnecessary details. The result is less weight and more benefits in terms of fit, ventilation and flexibility. The performance-oriented 3LACK Label focuses mainly on ventilation and rider movement, while the WHIT3 Label line is created to provide riders with durability and a snug fit at an unbeatable price.
Thanks to the introduction of the new WHIT3 Label boots, helmet and goggles you can now go SHIFT from head to toe without breaking the bank. The WHIT3 Label boot (pictured below) has been designed from scratch for an exceptional fit and with all the smart features. This boot stands out premium support and fit from the ankle to the foot, with just the right amount of protection and durability. The same recipe was used for the WHIT3 Label Helmet and, according to Shift, the helmet aims to set a new standard in terms of design, fit and ventilation.
With the WHIT3 helmet, which focuses on what the brand calls “Serial Simplicity”, Shift goes for the cream of the crop in terms of technology. That should translate into low weight, good fit and ventilation at a competitive price. Finally, the new collection also includes the WHIT3 Label glasses. It offers an extra wide view and all kinds of goodies such as a 45mm strap, “triple density” foam and a foam lens.
Check www.shftmx.com For more information.
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