Published on 06/11/2011
100% goggles , JT Racing USA , One Industries USA , Product news , Video
The comeback of 100%
In the late 80s, the '100%' logo adorned the racing shirt of almost every American motocross top rider. The Californian company made sticker sets and items such as brake cable guides, but mainly acquired cult status thanks to its iconic logo.
More than 20 years later, Ludovic Boinnard and Marc Blanchard breathe new life into “100%”. These two French designers made their mark in the United States at JT Racing, among others. Together they founded One Industries in the late 90s. Now the gentlemen have focused their attention on resurrecting 100%. It is not yet known which production will bring the new 100% to the market, but the gentlemen are already bombarding the world with teasers such as the one below.
If Boinnard and Blanchard can revive 100% successfully, this will be the second MX brand from the 80s to be relaunched. This year the legendary clothing brand JT Racing was also relaunched.
Gallery: 100%
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