VIDEO: FIM Women Ride campaign
The FIM wants to involve more women in motorsport. That is why they have now set up a promotional campaign with several leading ambassadors under the title 'Women Ride'. Coincidentally, those were three L's, namely Leslie Porterfield (FIM world speed record holder), Livia Lancelot (WMX) and Laia Sanz (trials world champion). The intention is to increase women's interest in motorsports and at the same time change the image of the sport by highlighting famous female motorcyclists.
The FIM is deploying major resources for 'Women Ride'. A series of clips were made, the first of which you can see below, and there will be full-page advertisements in competition program magazines and in the FIM magazine Ride with us. As an extra, three beautiful wallpapers were also produced. You can do that download here. Beautiful, beautiful, beautiful!
Photo credit: FIM-Live.com
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