Belgian helmet manufacturer Lazer is stopping
The Belgian helmet manufacturer Lazer will stop its activities at the end of July. Lazer has been around for more than a century and was one of the first manufacturers worldwide to produce a helmet specifically for motorcyclists.
Lazer was innovative in many ways, but was never able to profile itself as it should have. Unfortunately, the plug will be permanently pulled this summer. Lazer was founded in 1919 and partly determined the history of head protection for motorcyclists. New technologies continued to be introduced at every turn to increase the safety and comfort of the wearer. For example, they introduced Lumino on a motorcycle helmet. The screen discolored depending on the intensity of the light.
SuperSkin
Then Lazer came up with the SuperSkin technology. It created a so-called second skin within the helmet which greatly increased safety. Lazer invested heavily in this new safety technology but was never able to actually sell the item to potential buyers. The brand never recovered from this investment.
Lazer could have achieved great success at the time with its partnership with the Italian AGV, but that partnership was canceled when AGV was taken over by Dianese.
Motocross enthusiasts are of course familiar with the almost iconic look of the motocross helmets that Jacky Martens, Stefan Everts, Cédric Melotte and Clément Desalle rode with, among others, during their World Cup careers.
The name Lazer will not disappear because it has been on the commonly used bicycle helmets for years. The production of the bicycle helmets takes place elsewhere under the brand name Lazer. With the disappearance of Lazer, a piece of Belgian motorcycle history comes to an unfortunate end.
Photos: archive MXVintage
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