Travis Pastrana swaps Red Bull for Black Rifle Coffee
Motocross racer and freestyle athlete Travis Pastrana seemed to be linked to energy drink manufacturer Red Bull for life, but the agreement is coming to an end. From now on he will wear the colors of Black Rifle Coffee Company.
We don't have to explain the drink from Austria to anyone, but maybe that is necessary for Black Rifle Coffee. It is an increasingly popular coffee brand that profiles itself in the US as a coffee made by and for veterans who have served in the military. It plays on the patriotism of a country that drinks a lot of coffee.
This is what it says on their website: “Black Rifle Coffee Company is a veteran-owned coffee company serving premium coffee to those who love America. We develop our explosive branding profiles with the same mission focus we learned as service members serving this great country and are committed to supporting veterans and law enforcement. We give back with every purchase you make."
In a message on social media, Pastrana thanked Red Bull extensively for the many years of collaboration. Red Bull gave him many opportunities to do what he loved.
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