Duell, exclusive Dutch representative of Shot Race Gear
The Finnish distributor Duell Bike-Center Group has acquired the exclusive distribution rights for motocross clothing and protectors from the French premium brand SHOT Race Gear. The agreement with SHOT Race Gear covers the Netherlands, Finland, Estonia, Latvia, Lithuania, Denmark and Norway.
- Premium brand SHOT offers a complete line of MX equipment and protection
- Finnish distributor Duell is the exclusive business relationship in the Netherlands, Finland, Estonia, Latvia, Lithuania, Denmark and Norway
- A perfect addition to Duell's existing portfolio
SHOT Race Gear offers a complete motocross and enduro range from clothing to protection: jackets, pants, shirts, gloves and socks, as well as helmets, boots, goggles and protectors. SHOT Race Gear also offers specific accessories such as luggage and bags.
For Duell, the largest distributor of power sports products, parts and clothing in Scandinavia, the arrival of Shot is a perfect addition to the existing portfolio. Duell supplies products to a network of more than 7,000 motorcycle specialists throughout Europe.
SHOT Race Gear, the number 1 brand in France, was founded in 1993 and is currently available in 50 countries.
Choosing some of the world's best riders such as Billy Bolt (pictured above) and Alfredo Gomez from Rockstar Energy Husqvarna Factory Enduro, WMX World Champion Courtney Duncan (MTX BikeIt Kawasaki), Simon Längenfelder (GER) and Isak Gifting (SWE) from GASGAS Factory MX2 Racing for SHOT Race Gear.
Jarkko Ämmälä (photo below), CEO of the Duell Bike-Center Group, is happy with the agreement with SHOT Race Gear: “SHOT Race Gear has built an excellent reputation over more than 25 years. For me, as a former professional motocross rider, these products are absolutely state-of-the-art. That SHOT is the number 1 brand in France, the most demanding country when it comes to motocross, is a testament to the reliability of their products. Our dealers and their customers will appreciate our total solution for the complete range.”
Ghislain HUOT, CEO of SHOT Race Gear, about the collaboration with Duell: “A premium brand like SHOT needs a distributor and dealer who understands the technical aspects of our products and can advise their customers. The Duell staff lives and breathes motorsports and they are particularly well introduced to motocross. We are pleased to join forces with such a fast-growing company and we are confident they will represent Shot well. I look forward to continuing to grow together.”
Earlier this season Duell announced that it joins IceOne Racing as a team sponsor. Dealers in the Netherlands, Finland, Estonia, Latvia, Lithuania, Denmark and Norway who are interested in becoming a SHOT Race Gear partner can contact Duell directly via the Sales-Hotline +31-(0)74 291 77 00, E-mail: customers@duell.eu
Photos: Duel, shotbyBavo, Future7media
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