24MX proud partner of the ISDE in Italy
A competition with a great history requires a suitable sponsor! Online giant 24MX is proud to join the legendary FIM International Six Days of Enduro (ISDE) in Italy. This national championship for enduro motorcycles is one of the oldest international off-road competitions. The roots of the ISDE go back to 1913.
For several years now, 24MX has been an important player in the off-road market thanks to a high-performance online shop and the wide range of products for riders, motorcycles and an extensive range of indispensable accessories.
However, 24MX's DNA is not limited to digital. Europe's largest online store in the field of motorsports is also a sponsor at every conceivable level of the sport. With the ISDE, 24MX, originally a purely online brand, joins the history and strong values of this top event. At 24MX they are proud to be the official sponsor of the 95th(!) edition of the International Six Days in Italy.
The boot and in particular Northern Italy where the ISDE will take place in and around this year Rivanazzano Terme (Lombardy) can easily be regarded as a reference on the European off-road market. This is thanks to the many competitions, Italian world champions and the Italian brands and teams that are so successful in enduro.
For 24MX, the “Six Days” fit perfectly with their objectives. On the one hand, this supports local clubs, on the other hand, it allows us to get closer to fans and amateur enduro riders. For example, 24MX will come up with special offers and share the passion for the ISDE by distributing content through the brand's broad community.
Henrik Zadig, CEO of 24MX
“Supporting the industry helps us stay close to our passionate and fellow riders. At 24MX we are proud and honored to sponsor the Six Days of Enduro 2021 edition in Italy. The Six Days of Enduro is a highly competitive race with a remarkable and long history. The ISDE has managed to bring together riders and teams from all over the world and has inspired many riders to dream of conquering this incredible competition. We can't wait to see some great racing!”
Fabio Muner, FIM Marketing & Communications Director:
“Bringing 24MX on board as a sponsor for this year's ISDE is a significant moment and is a powerful illustration of how such a historic event can partner with a state-of-the-art company. After all, 24MX is one of the most important players in the field of off-road online stores worldwide. They have also noticed that the FIM International Six Days of Enduro remains the largest enduro event in the world. It will be exciting to see how they can use this opportunity as a strong communications and marketing tool, and a great platform to reach the wider enduro audience.”
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About 24MX / Pierce Group AB
24MX is part of Pierce Group. Pierce is a leading European e-commerce company that sells motorcycle and snowmobile equipment, parts, accessories and streetwear to passionate customers through its online stores 24MX, XLMOTO, and Sledstore.
24MX offers an extensive range of well-known third-party brands and popular own brands at competitive prices for all types of riders, from beginners to advanced. Finding parts for a specific motorcycle is made easy by the “Fit my bike” function. Add the details of the motorcycle and the site will show the matching parts. 24MX has an offline presence at events and by supporting motorcycle clubs and riders throughout Europe. 24MX also has a strong online presence with over a million followers on social media, where 24MX interacts with its passionate community by sharing news, racing content, and offers.
Click here to learn more about 24MX.
Click here to find out more about the ISDE in Italy
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