Zwarte Cross launches a sneaker brand on the market!
Black Cross sneaker can be ordered from April 9
Today the Feestfabriek Alles Komt Goed BV, in collaboration with Kops Schoenen, presents its own sneaker brand 'Zwarte Cross Sneakers'. These sneakers will be available to order in a limited edition (9 pieces) on Friday April 11 from 00:500 am via the Zwarte Cross webshop. De Feestfabriek, organizer of the Zwarte Cross festival, among others, developed and designed the sneakers itself in collaboration with Kops Schoenen; one of the last five Dutch artisanal shoe factories. The sneakers are unisex, so for both men and women and for children from size 36. The first model has a colorful design of Black Cross wristbands, is made of leather and available in sizes 36 to 46. The organization expects that these limited batch will sell out quickly. If this test is successful, more sneakers will become available.
“Never walk next to your shoes again!”
The Zwarte Cross Sneakers are presented under the motto: 'Never walk next to your shoes again!'. The Achterhoek expression 'Joa joa' appears on both the shoes and the box and other Zwarte Cross expressions. For those who do not speak Low Saxon:
“Joa joa”: Lower Saxon relativizing response to expressions without much expressiveness or modesty. Similar expressions: 1) Blah blah 2) Small talk 3) Nonsense 4) Example: “I'm the best!” Response: “Yes, yes…”
Design
Characteristic of the design of all models is a white, high sole. The leather shoe has a cheerful design with a very detailed print on cowhide leather. The first design to become available is a collage of Black Cross wristbands from the past 25 years. The canvas sneakers (available later in the year) are also made from recycled rubber and hemp fabric. The self-designed logo is an oval that is depicted on the shoe and various communications.
Quality
The makers, Kops Schoenen and the Feestfabriek Alles Komt Goed BV, have opted for a quality shoe. So not from China, but 'made in the EU', in small quantities. The sneaker has a good footbed with midsole; the shoe can breathe and is made with high-quality materials, such as quality leather or woven hemp fabric. Many people wear bad shoes that do not have a good footbed, which can cause foot problems if the shoe, especially in the front, is too narrow, causing the toes to turn inward. The ZC sneakers don't do that. The price is 89 euros and that is a low price for a handmade quality sneaker.
Kops Schoenen in Schaijk
This warm family business has been making high-quality handmade shoes for more than 50 years. 'Made in NL', in Schaijk, Brabant. Quality young ones! After a minute in this artisan shoe factory you will feel the love for the craft of handmade shoes. Can it be cheaper in Asia? Yes. Can it be done more beautifully, better and with more experience? No. That is why owners Gerton and Willianne Kops were the ideal partner for the Feestfabriek to embark on this adventure together.
Corona
There is no need to mince words: the reason is corona. Now that there are no festivals and, as a result, no income, something else had to be found to meet the fixed costs and keep the 40 employees at work. That is why a working group worked hard to develop a sneaker, from design to approved prototype, that is good enough to be officially launched. After months of testing, designing and developing, the time has now come; the ZC sneaker is entering the market.
Festival director Aunt Rikie: “Exciting!”
“It is of course not known whether it will be a success, but expectations are high because a lot of time and energy has been invested in the ZC sneaker. Customers can judge whether the sneaker is cool or not cool. But the sneaker is certainly unique. If there is no interest in the sneaker, a new rabbit will have to be pulled out of the hat. If there is interest, both parties hope to continue producing and developing shoes together in ten years' time. Since I've been sitting in a sedan chair, I haven't worn out the soles of my shoes, but I'm looking forward to wearing my own sneakers soon!”, says festival director Aunt Rikie.
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