BK Motocross: BMB & 720degrees
After extensive negotiations between the marketing agency 720degrees and the Belgian Motorcyclists' Association (BMB), a cooperation agreement was concluded on Friday, April 2. The company 720degrees will be the exclusive commercial and advertising partner of the Belgian Inters Motocross Championship for the 2010 season.
720degrees will negotiate sponsorship and media deals for the BMB and will also coordinate between the commercial partners and the organizers. Agreements with potential sponsors and media are currently being finalized and will be announced as soon as possible.
Rik De Veirman: “BK Mororcross is a strong product with growth potential”
720degrees is an advertising and marketing agency with significant expertise in the sports world. For example, she guides Axa (Axa Belgian Masters), DKV, Sport/Voetbalmagazine, Athlon Car Lease, Total…
Thanks to this agreement, the BK Motocross Inters will be able to attract important sponsors and further investments can be made in media coverage, an extensive and important field of participants with numerous World Championship pilots and the promotional framework of the championship.
Managing Director of 720degrees, Mr. Rick De Veirman: “We are very pleased that we have been able to reach this important cooperation agreement with the BMB. As a marketing agency, we believe that the Belgian Inters Motocross Championship is a strong product with enormous growth potential. We are currently working on important media deals that will soon be announced and which will significantly improve media coverage. We are very motivated to make the 2010 season a success story in collaboration with the federation and the organizers.”
BMB Chairman, Mr. Robert Gysembergh: “It was a great relief that after long and sometimes difficult negotiations we have reached this compromise that all parties involved will be able to enjoy, but which will especially benefit the Belgian Inters Motocross Championship. I obviously regret that the discussions have dragged on for so long and that we are now one month from the first competition. However, I am convinced that 1degrees will still be able to offer important sponsors and media deals as they have been negotiating with numerous partners for months and various agreements still need to be signed. In addition, with 720degrees we have a professional marketing partner with important expertise.”
Photos credit: CDS
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