Er is clearly a new wind blowing at Husqvarna where the hand of the new owners, BMW, is increasingly being felt. To launch their new 450 and 510 motorcycles, Husqvarna has come up with a new communication strategy under the slogan 'Courage not included'. In other words; you have to provide your own courage. A nice angle because every MX or enduro rider knows what it means to overcome fears and problems.
To give the necessary momentum to 'Courage not included', Husqvarna has launched an accompanying social networking site. There you can then upload your own videos that prove how brave you are. You can comment and vote on the videos. This way the videos also get a QC level awarded, or the degree of courage. Nice, for sure here check… and now you just have to find the courage not to keep surfing for hours!
Photo credit: Husqvarna
